Operations & Growth Consultant
Operational Systems · Process Optimization · AI-Enabled Workflows
Start with a Diagnostic →Scroll to see how it works
Most businesses don't break because of bad ideas. They break because their operations can't keep pace with their ambitions. I help you identify where — and fix it before it costs you.
Effort is high, but results feel stuck. The bottleneck isn't people — it's the system they're working in.
Sales, ops, and product are all moving — just not in the same direction. Work gets duplicated or falls through cracks.
What worked when you were small creates drag at scale. Growth exposes every seam you stitched over.
Decisions take longer. Launches get delayed. The pace that made you competitive is eroding from the inside.
I run a focused diagnostic of how your business actually operates — not how you think it does. Then I map exactly where growth is leaking, align your team on what to fix first, and redesign the systems that will carry you to the next stage.
Where AI can eliminate manual drag, I'll integrate it. Where human judgment is irreplaceable, I'll protect it.
Engagements reframed around operational outcomes and business impact.
TracFone (subsidiary of América Móvil) had a retention problem rooted in operational friction: customers couldn't efficiently manage their own services, which drove unnecessary support load and churn. As head systems engineer, I led the design and implementation of a new customer account management system — coordinating across design, engineering, and QA teams through structured sprint cycles anchored to specific customer pain points and business objectives.
Each VW dealership across LATAM was operating its own disconnected content and communications workflow — creating brand inconsistency, duplicated effort, and no centralized visibility. I managed the implementation of a shared CMS, coordinating with stakeholders, developers, designers, and marketers at each dealership throughout planning and execution. The work required aligning teams with very different local practices toward a shared operational model.
Fetes de Lili faced a market that had fundamentally shifted after COVID-19 — customer demographics had changed, buying had moved online, and the existing site no longer matched how customers actually discovered or purchased. I led a research-driven redesign that started with understanding the new customer reality (older parents, children ages 0–10, digital-first purchasing) and worked backward to rebuild the digital experience around that operational reality.
Playful Circuits needed to go from concept to a repeatable, scalable service delivery model. I helped design the operational framework: class size limits (6–10 students) to balance personalization with efficiency, a Zoom-based delivery workflow, and an integrated tool stack using CodeSpark, LEGO Education, and Scratch. The goal was a model instructors could run consistently without reinventing it each session.
The diagnostic starts with a single conversation. No decks, no jargon — just an honest look at how your operation actually works.
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