Operations & Growth Consultant

I help growing companies fix operational bottlenecks before they break at scale.

Operational Systems · Process Optimization · AI-Enabled Workflows

Start with a Diagnostic

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The Pattern I See

Growth creates complexity.
Complexity creates chaos.

Most businesses don't break because of bad ideas. They break because their operations can't keep pace with their ambitions. I help you identify where — and fix it before it costs you.

My Approach

Growth & Operations Diagnostic

I run a focused diagnostic of how your business actually operates — not how you think it does. Then I map exactly where growth is leaking, align your team on what to fix first, and redesign the systems that will carry you to the next stage.

Where AI can eliminate manual drag, I'll integrate it. Where human judgment is irreplaceable, I'll protect it.

Workflow Analysis
Map every critical process end-to-end to surface where time, money, and momentum are being lost.
Bottleneck Identification
Pinpoint the specific handoffs, decisions, and dependencies that are slowing everything else down.
System Redesign
Rebuild the structures — roles, tools, feedback loops — so your team can execute at the pace you need.
AI Where Useful
Integrate automation and AI into the workflows where it genuinely saves time — no hype, no tech for its own sake.
Selected Work

Results, not deliverables.

Engagements reframed around operational outcomes and business impact.

Telecom

TracFone Wireless

Systems Design Customer Retention Cross-functional

Rebuilt the customer self-service system for a national MVNO, reducing service friction and improving retention across millions of accounts.

TracFone (subsidiary of América Móvil) had a retention problem rooted in operational friction: customers couldn't efficiently manage their own services, which drove unnecessary support load and churn. As head systems engineer, I led the design and implementation of a new customer account management system — coordinating across design, engineering, and QA teams through structured sprint cycles anchored to specific customer pain points and business objectives.

Outcome: A self-service account system that reduced dependency on support interactions, improved the customer management experience at scale, and aligned cross-functional teams around measurable retention goals.

Automotive / LATAM

Volkswagen

Multi-market Ops Process Standardization Stakeholder Alignment

Led the rollout of a unified Content Management System across Volkswagen's Latin American dealership network, replacing fragmented local workflows with a single operational standard.

Each VW dealership across LATAM was operating its own disconnected content and communications workflow — creating brand inconsistency, duplicated effort, and no centralized visibility. I managed the implementation of a shared CMS, coordinating with stakeholders, developers, designers, and marketers at each dealership throughout planning and execution. The work required aligning teams with very different local practices toward a shared operational model.

Outcome: A single, consistent brand operating layer across all LATAM markets — reducing per-market overhead and creating a foundation for scalable regional brand management.

Retail / eCommerce

Fetes de Lili

Market Repositioning Digital Operations Growth Strategy

Repositioned a party supply business for post-pandemic growth by redesigning its digital operations around a new customer profile and purchasing behavior.

Fetes de Lili faced a market that had fundamentally shifted after COVID-19 — customer demographics had changed, buying had moved online, and the existing site no longer matched how customers actually discovered or purchased. I led a research-driven redesign that started with understanding the new customer reality (older parents, children ages 0–10, digital-first purchasing) and worked backward to rebuild the digital experience around that operational reality.

Outcome: A repositioned digital storefront aligned with actual market dynamics in 2022 — replacing an outdated customer journey with one built around how the business's real buyers now behave.

EdTech

Playful Circuits

MVP Build Operations Design Service Delivery

Designed the operational model for an education startup delivering live online robotics and programming classes, from class structure to tool stack to delivery workflow.

Playful Circuits needed to go from concept to a repeatable, scalable service delivery model. I helped design the operational framework: class size limits (6–10 students) to balance personalization with efficiency, a Zoom-based delivery workflow, and an integrated tool stack using CodeSpark, LEGO Education, and Scratch. The goal was a model instructors could run consistently without reinventing it each session.

Outcome: A documented, repeatable class delivery system that enabled the business to launch, grow its instructor base, and maintain consistent learning outcomes across sessions.

Ready to find out where your growth is leaking?

The diagnostic starts with a single conversation. No decks, no jargon — just an honest look at how your operation actually works.

Book a Diagnostic Call